It sounds insane but one of the top ad monetization specialists in the world is confident that ad monetization is not dead … and that a blast-from-the-past ad unit with super-high CPIs is one of the ways to make it happen.
In this episode of Mobile Heroes Uncensored we chat with Kelly Kang, currently a senior director at Pixel United (think Product Madness, Big Fish, and Plarium) and has held roles at both Zynga and Glu. She tells co-hosts Peggy Anne Salz and John Koetsier how ad monetization is far from dead and how monetization pros can still get a great return from app users … even without ad identifiers like IDFA or GAID.
Plus, Kang gives us her top tips in monetization and the one thing she’d change about her career if she could go back in time.
Timestamps
0:00 Post-IDFA advertising
1:10 Kelly Kang from Pixel United
3:40 A career on a computer!
5:50 What would you tell your younger self?
7:40 Making ad monetization work without ad identifiers
12:30 Mobile app ad monetization and product
15:25 Segmenting users via AI
18:00 Finding the best mobile ad network
23:10 The most important things admon pros need to know
