Is it possible to have privacy that doesn’t suck for marketers? While SKAdNetwork and iOS 14.5 might not fit that billing, Privacy Sandbox on Android just might.
What does it include? What will change? What will get worse, and what will get better. In this episode of Mobile Heroes Uncensored, we interview three experts to get their insights:
They tell us what Privacy Sandboxes’ most pleasant surprises are, what the biggest concerns about losing GAID are, and whether Topics API is robust enough for accurate targeting. All that and more …
Timestamps
0:00 Privacy Sandbox on Android
4:01 Best surprise about Privacy Sandbox
8:30 Multi-touch attribution?
13:10 Losing GAID
17:50 Topics API and targeting
24:00 How does this change ad networks?
27:55 How does this change marketing?
34:50 Campaign optimization
38:50 Top tips for marketers
