Mercedes, Oktoberfest, and mobile apps are what Germany is known for, right? Well, sort of.
In this episode of Mobile Heroes Uncensored we chat with the top growth marketers at major German mobile first or mobile centric companies: Yazio, Soundcloud, Flixbus, and Delivery Hero. Our goal: drive great cars, drink great beer, and learn what makes apps successful in Germany. And, of course, what German mobile developers make better than anyone else. (We succeed in one of those ambitions.)
Co-hosts John Koetsier and Peggy Anne Salz chat with:
- Vincenzo Serricchio, Global Head of Mobile Marketing at food ordering app Delivery Hero
- Sergio Palau, Online Marketing Manager at mobility & travel app FlixBus
- Dora Trostanetsky, Director of Growth Marketing at music & audio company SoundCloud
- Carolin Rohte, Head of Performance Marketing at nutrition & health app YAZIO
We chat about marketing superpowers, marketing kryptonite, we get their true confessions about ultimate fails, and we learn about mobile marketing in Germany: what works, what fails, and what outsiders don't know.
0:00 Horrible awful no-good joke
1:34 App Store changes
3:48 Big Liftoff+Vungle news
6:05 Introducing our mobile heroes
9:29 Mobile growth superpowers & kryptonite
16:25 True Confessions
24:43 Mobile growth in Germany
34:35 What is Germany really good at in mobile?
36:53 German mobile blind spots
44:22 Localization and mobile in Germany
46:15 Feed me now
51:04 The future of mobile marketing in 2021
