The godfather of growth and two super women in growth from Stash (finance!) and Gymondo (fitness!) join co-hosts John Koetsier and Peggy Anne Salz for a seriously fun episode on maximizing subscription revenue.
(OK, the "godfather of growth" is the guy who invented the Mobile Growth Stack. But he's still pretty awesome.)
Our guests:
- Kate Palmer, Director of Growth at Stash
- Jenny Schmidt, Team Lead Social & Influencer Marketing at Gymondo
- Andy Carvell, Partner & Co-Founder at Phiture
We chat about getting money back from Apple, acronyms no-one knows, winning invisible Bitcoins, stuff we should know but somehow just don't, and most importantly, of course, subscription revenue. Top tips for subscriptions. Finding good users for subscription apps. Stopping churn for subscriptions. Pricing for subscriptions. Subscribing to subscriptions (ok, I'm lying now).
Plus, there's no less than 3 amazing jokes in this episode. The guy who made them promises that this is true. (Of course, he's also the guy who keeps promising guests free Bitcoin.)
Chapter markers:
0:00 DDoS'ing yourself (intro)
1:26 Apple vs Epic
3:41 iOS 15
7:35 Our mobile heroes
12:51 DDoS'ing yourself (the full story)
15:17 mAcronym game
20:52 Mobile app subscriptions: pricing
24:04 Mobile app subscriptions: influencer marketing
26:13 Subscription UA is different
27:11 Biggest mobile app subscription mistakes
30:29 SKAdNetwork and subscriptions
33:25 Compound values in SKAN postbacks
37:08 The Rick Astley of marketers
38:30 Opening up payments on iOS
42:58 Top tips for subscription marketers
