March is women’s history month and includes International Women’s Day, so of course we’re chatting with two incredible leaders in mobile growth and user acquisition who just happen to be women.
One is currently a user acquisition manager at Voodoo and has led growth at other top games studios like Jam City. She’s Radostina Zhekova, and she tells us what she’s learned and how she’s grown in a traditionally male-dominated space. The other leads product at Drest, “the world’s first interactive luxury styling game.” She’s Johanna Vuorela, and she’s led growth, built games studios, co-founded companies, and built dream teams.
In this episode we get their best advice, top tips, and opinions about how to grow in the game of growth.
Timestamps
0:00 Women in mobile
3:00 50% of mobile gamers are women
4:50 Fish out of water?
7:10 Mentors in mobile
11:15 Best career advice?
16:00 Interview red flags
18:15 Stereotypes and challenges for women in mobile
21:15 Overcoming imposter syndrome
27:05 Advice for women starting out in mobile
