Business Research Methods Course Project Step #7
Southeastern Oklahoma State University
MBA Program
Cover Photo Courtesy of Shutterstock: ID 791287273
References:
Kalb, I. (2012, December 28). How Toyota’s Crisis Management Failures Added To The Billion-Dollar Settlement. Business Insider. https://www.businessinsider.com/toyota-paying-billions-because-of-marketing-failures-2012-12?international=true&r=US&IR=T
Liberto, D. (2019, July 29). Skyscraper Effect. Investopedia. https://www.investopedia.com/terms/s/skyscraper-effect.asp
Schindler, P. (2018). Business Research Methods (13th ed.). New York, NY: McGraw-Hill.
