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*HINT: It's the #1 key element of any piece of advertising or marketing.

http://MyMillionDollarAd.com

Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, direct, mail, email, postcard, letter, headline, subject, line, open, opened, read, benefit, curiosity, action,