This is a special series in celebration of my soon-to-be-published book: "The WOW! Strategy™ - How To Solve ALL Of Your Sales
And Marketing Problems."
In today's episode, we'll dive deeper into the first part of The WOW! Strategy™ - choosing the right WHO to market and sell to. A key is to go past the "surface" demographics about your chosen WHO to get to know everything you can about them.
