"Basking In Reflected Glory (BIRGing) is a self-serving cognition whereby an individual associates themselves with known successful others such that the winner's success becomes the individual's own accomplishment. The affiliation of another's success is enough to stimulate self glory."
Thanks Wikipedia. Listen to Nathan BIRG his way through a Raiders come-from-behind win and Tim plot a come from behind victory of his own in the world of fictional footballing fantasy. Are we hard-wired to gain meaning through the success of another or is it a meaningless element of human existence?
