Welcome to another episode of The GovX Show. Joining us today is Sarah Whitehead who is the Deputy Director of Customer Experience at the Intellectual Property Office. IPO are on a really exciting transformation journey, that is still ongoing. We are talking with Sarah about how they maintain focus on the customer, and build a customer experience into their user journey, user mapping, service design and delivery, and how they keep that feedback going so they always have a customer-centric view across the business.
Watch the session from our last event 'Government CX', also featuring Sarah plus other speakers from HM Courts & Tribunals Service, DWP Digital and Crown Commercial Service. Get it free on demand now: https://2021.govx.digital/talks/government-cx/
