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The question “What makes a great business stand out from a good business?” gets asked and debated often.  Everyone has a different opinion.  But many times, the answer is quite simple.

Great businesses have something that’s powerful, motivational and lasting: it’s called a CULTURE.

In this edition of WarriorTalk, Dave Jenks talks about the importance of a business culture and how an organization can grow one that is values-based, high-performance and keeps the company strong for years to come.