JH Hugo, Co-Founder of TX Biltong, has brought a staple of South Africa to the Great State of Texas...and beyond. Biltong is more than just a cured meat snack, but it represents the toughness and grit of the South African People. JH shares his journey from aviation to starting a business and how embracing his new home, Texas, might be the foundation for future success. Growing up in South Africa showed JH the importance of self-reliance and enduring hardship. From restricted access to water and security concerns South Africans are used to the discomfort the world can bring. These hardships taught JH and his family to lean into action and rely on the strength of the community. Later in JHs journey, he was given the opportunity to go to Texas and after praying about it, they jumped on the opportunity, little did they know that this would also be the start of a new venture. JH talks about the critical relationship between Texas and Biltong- Not only are the People of both places similar in personality, but respect each others grit. The Texas swagger has provided a critical ingredient for Americans to embrace a South African staple and momentum is picking up. JH also dives into the importance of responsibility and being accountable for one's actions. In a world where it's easy to point fingers, he believes the key to a peaceful life is one where we take responsibilities for our success and failures.
Learn more about JH & TX Biltong at: www.txbiltong.com
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