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Pascal Finette, Chief Heretic and Co-Founder of be radical, is helping companies better understand their futures and pursue them with a practical approach.  Pascal's experience spans Leadership roles at technology titans like Google and Mozilla, to the world of start-ups and VCs.  After years as an operator, he now finds his purpose in helping companies better understand their future, what they can do to achieve it and how to stay grounded in that pursuit.  Pascal describes how be radical's "jester" approach allows his Team to be unfiltered and extremely honest with their client's, because like a jester, there is no personal gain for telling the king/queen the truth.  He shares his perspective on what makes founders and their companies go the distance.  Much of being a successful entrepreneur is perseverance- Understand that what you're doing has to personally matter and completely embrace that your endeavor will take longer than you think.  Additionally, starting a company to grow and scale may not be for everyone. There's no shortage of success stigmas that have unfortunately mis-guided aspiring entrepreneurs- He talks about his time working in tech and how it was culturally shameful to be making a living in a company that was not destined for billions.  As this narrative continues today, Pascal believes that companies and individuals really need to check their north star.  However, if you are one of those folks who is meant to pursue this endeavor, Pascal outlines the foundational undercurrents in the market and how successful entrepreneurs understand how to tap into those currents, instead of create new ones.  Those currents can be entertainment, transportation, communication, etc, but whether it's a horse & buggy or new electric car, getting somewhere is the constant.  He shares that entrepreneurs can struggle when their idea or business doesn't solve a fundamental human need.  Pascal and the be radical Team continues to help great companies pursue their futures more pragmatically and be the outside voice that helps organizations call their own BS and cut through the noise.  

Check out Pascal's podcast "The Heretic Podcast" that delivers bite size and thought-provoking sessions.

Check out be radical at beradical.group and Pascal Finette at finette.com.