Building a brand is no easy feat, but if you can get it to matter to your customer, you'll build something that lasts forever.
We flashback to last June (a year ago) on this segment, where we speak with Brent Looby, Co-Founder of Desert Door. During this segment he dives into building a spirits company in a hyper-competitive environment and using brand to break through. Even though this drink made from sotol has a smooth and unique flavor profile, you have to get your product to matter to your customers. Fortunately, Desert Door was born in Texas and a company started by 3 Veterans, has a lot to be proud of. Building brand is what allows you to go the distance, weather the storms and create lasting impact.
Listen to the full episode (EP 39)
Learn more about Desert Door: www.desertdoor.com
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