In the inaugural episode of Mindshare Matters, with host Bassam Salem, we welcome Zenovate Founder & CEO Amelia Wilcox. As with most businesses where face-to-face interaction was critical, Amelia’s company saw her revenue fall from a projected $6 million in 2020 to almost $0. Instead of waiting for the status quo to return, Amelia decided to embark on a complete rethinking of her company, and an entire new brand identity.
We hope her story will inspire you as you navigate through your own obstacles. While some things are out of our control, we can choose to sit idly by or we can act and make the best out of any situation.
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