On this episode of Mindshare Matters, Bassam welcomes Pierrette Tierney, member of the AtlasRTX Visionary Council and homebuilding expert. Pierrette reminisces about her time growing up in the Sonoma County wine country, spending time as a journalist for the London Bureau with CNN during the start of the Gulf War, and eventually ending up in the unlikeliest of places, in the sales and marketing department for one of the biggest homebuilders in the country. Shortly after starting her career in homebuilding, the 2008/09 housing crash happened, and that time became one of the most important learning experiences that has shaped her career ever since.
