In this first episode, we interviewed Lukas Krejca from AstroLabs Academy in Dubai. Lukas has 10+ years in digital marketing, 4 years in SaaS, and he helps entrepreneurs understand basic principles of (digital) marketing and not fall for baits around. At AstroLabs, his role is to lead and develop new programs which will drive our digital market forward. He endeavors to develop programs that change people's careers and businesses.
Lukas talks about Google Analytics 4.0 and how we can use the tool to achieve higher marketing and sales results.