Welcome back to our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. Next up: Public Relations!
Meet our Public Relations Q+A Panel guests:
Erin Murphy is a Public Relations Account Manager at PRESS PR + Marketing in Tampa, FL, garnering more than $7 million in ad-value equivalency and nearly 1 billion earned media impressions in the past year, earning national coverage in outlets like PEOPLE, Forbes, CNN Business, FOX Digital, TODAY, USA Today and Yahoo! News. She manages a portfolio of 10 clients and supports new business for PRESS.
Connect with Erin: LinkedIn | Instagram
Follow along with PRESS PR + Marketing: Instagram | pressmarketing.com
Christine Göös is the Senior Director of Marketing for Billion Dollar Boy and Podcast Host at House of Content, with past experience as Brand & Communications Director at Power Digital Marketing, overseeing PR and awards strategy and external communications to secure the #1 share-of-voice position for the agency with 45+ pieces of coverage in the first five months, including coverage in outlets like Digiday, The Drum, MarketingBrew, Glossy, and Campaign.
Connect with Christine: LinkedIn | TikTok | Instagram
Check out the House of Content podcast
Listen in for a behind the scenes look into Erin and Christine's recent successful PR campaigns, what typical lead times look like for placements in different publications and the difference between proactive and reactive PR, how to prep for holiday pitching (gift guides, etc.), where to keep up and connect with journalists, and their best tips for marketing professionals tasked with PR efforts.
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Additional MHH episodes mentioned:
BONUS! Open for Hire: Chelsea Johnson (prev. Anheuser-Busch, Dose & Co, Red Bull)
Media Relations 101 | Jacob Duarte of McDonald's
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Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
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