The investment industry is one that can be full of mysteries for "outsiders".
It is important not to discount the role that this industry and investors play in this ciris-rattled world, after all, behind every dirty project
there is a dirty investment thus, behind every well-intentioned investment, there is a purpose, an impact.
Pascal Botteron is the CEO of Green Blue Invest, a company that acts as an investment advisor solely focused on ESG
(Environmental, social & governance)
products.
From biodiversity funds, to solar panels and investments into vegan ventures there is much that can be invested in.
It is very important to change the narrative since the ones ruling the market are still "traditional investments", synonymous with the fossil fuel industry.
Pascal believes that governance is a way to change the scenario.
That a company which has good governance will have better social and environmental ranking and that this is also a way for governments to incentivize 'sustainable investing' instead of short-term, destructive hunts for profit.
He also tells us how to identify greenwashing and how it is identified at Green Blue with the help of a 8,000 word encyclopedia
to detect the sincerity of a company via analyzing the language that they are using to communicate about their services and products.
""Sustainable investing is not niche, but there is an urgency." ~ Pascal Botteron
Visit Green Blue Invest here to find out more 🌿🌿
thank you for listening💚
i appreciate your eager ears👋🏼
Yours,
Stella
