๐จ Big online ad-targeting and user privacy updates are at hand to affect major marketing platformsโincluding Google and Facebook ๐จ
For instance, you mightโve heard about how Google, starting next year, plans to prohibit targeting based on usersโ browsing history ๐ณ Translated: interest-based audiences, intent-based audiences, remarketing, and a bunch more is up for grabs.
You might also recall the fuss between Facebook and Apple about a month ago whereby Facebook was in a tizzy about Appleโs impending iOS 14 update, in which will be included the App Tracking Transparency Framework. Basically, any app sold or distributed in Appleโs App Store will be required to show users a prompt asking for permission to track activities and sell that data to advertisers. Letโs be candid: most will deny that permission. So I bet you can guess why Facebookโs been in a tizzy now! Thatโs essentially their entire business model.
To analyze these matters and more, I went LIVE ๐ด w/ leading authority in the digital marketing space,ย @dennis.yu, CEO of renowned digital marketing agency, BlitzMetrics. Bit of background: before becoming who he is today, Dennis was once a Senior Engineer at Yahoo, where he specialized in ad optimization and analytics. That bit of experience should be useful to our dialogue ๐
Tune in and weโll get the facts straight about what to expect down the line and how to navigate the impacts.
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