Description

Cannabis is a generational opportunity, and building brands inside of the strange infrastructure of partial legality the industry exists in is a unique challenge.

The gang discusses

• What it takes to make a “premium” brand, and why that’s not always the look
• James past life as a cannabis stock data aggregator
• Brands created in boardrooms versus born in the streets
• Dispensary branding
• Celeb partnerships
• The weird world of strains

We touch on

Cannuka - https://cannuka.com/

Sticks - https://sticksrolls.com

Life - https://lifecanna.co

Palms & Peaches - https://www.palmspremium.com/home

Korova - https://korovaunrivaled.com/

builders.build