Summer is right around the corner, May is here and Memorial Day weekend is just weeks away. May also means it is Military Appreciation Month.
In tribute to those who have served and those that have sacrificed so much for our freedom, we are going to focus our episode on how, as Talent Acquisition professionals, we can do our part to support our forces and help our military transition and thrive in the corporate workforce.
So, we’re talking shop on how to embed a military hiring strategy with our client Peraton. This company works with the military in what they do and how they do it—focusing on the importance of understanding how employer brand initiatives are core to the growth and success of their business.
In today’s economy, you have to have an authentic brand to attract talent and reduce turnover. Our guest, Ben Ingham, Director, Brand and Marketing, Peraton, gives us his advice on connecting your employer brand to business outcomes to drive the cross-departmental partnership you need to move forward.