Valentine's day has us thinking: what’s the perfect match for recruitment marketing?
About 5 years ago when recruitment marketing really took off, we saw organizations implement new recruitment marketing roles responsible for translating EVP and brand pillars into candidate-facing campaigns. These recruitment marketing and brand associates were responsible for communicating after people began to interact and engage with the brand.
But today these roles are more strategically placed in the marketing department and you may be wondering why?
Well, marketing is the most natural match for RM.
As RM expands to mimic and complement traditional marketing efforts (and as it evolves to meet the current labor market trends) it advances toward brand outreach via targeted communication and engagement strategies.
Bottom line: to win at RM you need to invest in marketing.
RM + Marketing is a match made in heaven.
