When Eve was tempted by the serpent to eat of the forbidden fruit, she was offered something that was pleasing to the eye, desirable for wisdom, and good for food. Glory. Fame. Bread. He has no new tricks. Jesus will not fall for any of these. None of them fill the soul - even though we need all of them to live and move and have our being.
But Jesus realizes that it is better to lose one's life than one's soul. He will not trade his true destiny for the best bread, the greatest fame or the most opulent glitz. For he knows who he is. And to let Satan direct his ways - even toward legitimate needs (bread certainly has to be on that lis!) - will take him down a path of which there is no return.
Perhaps we can learn something from Jesus' encounter with Satan. The most important thing is that Jesus withstood the temptation, and began his vanquish of the Old Evil Foe. This is the first round. It will not be the last. But Jesus will prevail. Thanks be to God!