After 25 years working on haircare brands for Procter & Gamble and L’Oréal, Sonsoles Gonzalez decided to leave her corporate life behind to become what she calls a “fiftypreneur” and launch Better Not Younger.
When Sonsoles started struggling to find products that could work with her changing hair, the idea for Better Not Younger came to fruition. She wanted to create a brand for women who believe that beauty is not defined by age and one that would address the changes that women’s hair face as they age.
Sonsoles has also drawn on all of her years of experience in the industry, from science to market research, in order to make Better Not Younger the best possible treatment range for aging hair. Each product is formulated to deliver on a particular aging hair or scalp need and is formulated with functionally focused ingredients rather than ineffective ‘silver bullet’ false promise. And they are all 100% vegan, paraben-free, sulfate-free, and cruelty-free.
Welcome to Rise & Shine, the inspiring Sunday edition of our podcast presented by She Rises Studios. We take pride in providing a unique platform for women across the globe to share their stories, showcase their businesses, and express their passion on subjects that resonate with their hearts.
