Intro
This is a one on 1 with Grant Broggi, the founder of The Strength Co, which is primarily known for its Made in America Iron plates. He's also a Starting Strength coach and veteran. The bulk of the interview discusses his experience building The Strength Co, but we also discuss his time in the military, coaching, the future of the industry, and more.
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Show Notes:
- (0:32) Before we get started, can you give a little background about yourself, including explaining your experience in the military?
- (3:57) When did you take it to the next level and begin to coach?
- (6:44) 2020 is when he first had the idea of creating equipment. Why did you go for it?
- (12:26) You've been in contact with the foundry. What were the next steps needed after that?
- (15:10) What was the cost needed to get that first order in?
- (16:00) What were some of the lessons learned within the first six months (between March and August)?
- (23:45) Do you have a success rate for the 44,000-pound shipment? And, were you already rolling on the second-order, or were you hesitant to do it again?
- (26:30) While you were doing this, were you keeping an eye on Rogue? Did you end up beating them to the market?
- (28:20) When did your gym open back up again?
- (28:59) How has your time been split since starting this?
- (31:44) What does The Strength Co. sell today, and what was the reasoning behind new products?
- (33:20) What separates your plates from the rest of the market outside of Made in the USA?
- (36:50) Can you tell me about your barbells?
- (41:20) Do you see any other shifts that you see coming to the industry?
- (47:51) How is 2022 looking for The Strength Co?
- (50:52) Would you say the most significant issue you face is to figure out where to store everything for shipping?
- (52:49) Do you have any predictions about where The Strength Co will be in 5 years?
- (56:15) Why is American manufacturing significant to you?
