Greg the founder of XII:XI Fitness discusses starting the business, ending the business, and a lot of the in-between.
- (0:00) When and why did you decide to start XII:XI Fitness?
- (1:37) First Project
- (2:20) When did it become a business?
- (2:55) First Product
- (6:20) 2020
- (7:42) More Products
- (11:55) Creation to Fulfillment
- (16:12) Product Progression & Ideas for Products
- (20:39) Shutting Down Shop
- (23:20) Primary Reasons for Dropoff?
- (25:11) A Product That Didn't Take Off
- (26:49) Product That Sold Better than Expected
- (27:54) Favorite Product
- (29:30) Current State of the Exit
- (31:17) Do You See Yourself Getting Back Into it?
Check out XII:XI Fitness on Instagram and website.
