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Episode Outline
(0:00) Introduction and Background
(8:43) NFL?
(17:07) Teaching Entrepreneurship and Discovering the Home Gym Market
(20:05) The Founding of Bare Steel Equipment
(28:59) The Name and Branding of Bearsteel Equipment
(34:22) The First Year of Business
(39:15) Expanding the Product Line
(42:36) The Evolution of Bare Steel Equipment
(45:58) Lessons Learned from Product Failures
(51:20) The Financial Realities of Running a Business
(53:13) Innovation and Constant Improvement
(59:30) The Manufacturing Process and Overseas Sourcing
