Description

Second Nature is a platform that helps people lose weight through behavioural change, rather than dieting and counting calories. They’re now a team of 70, and Chris speaks candidly about his experience as co-founder of a growing business.

Lottie and Chris discuss:

• The effects of running a start-up on creativity
• The all-consuming nature of being a start-up founder
• The power of granular customer segmentation
• Tackling marketing with an engineering mindset
• The downsides of A/B testing