In this episode, Lottie spoke to Jayne Robinson, Head of Brand & Comms at Frame - a chain of gyms on a mission to get more people moving their bodies in ways that makes them FEEL great. It’s a new category - not about performance or six packs, but about FUN.
They discussed Jayne role in protecting the magic of the brand Founders Joan and Pip built and how Frame see MAKING FRIENDS as a marketing strategy.
