This week is all about how to build that relationship and keep clients long-term
Yesterday, Paul shared his experiences and what he does within his own fitness business to build strong relationships, keep clients through covid and beyond
Today I have 5 things that we do at DKnine to keep our client retention high 😎
But...before we do dive in
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Let's dive in ⬇️
1️⃣ Re-set The Goal Posts
When a client joins initially, they have a goal for their 6 weeks
The 6 weeks is up, they've stayed an extra couple of months and now it's time to re-set their goals
Every quarter we have a chat with a client about working towards a different target
Maybe they have a holiday coming up, a challenge, a charity event
This way they are always striving for more
2️⃣ Core Values & Acknowledgements
This is something we work hard on
Everything we care about, and how we interact
We want to make sure we know about their families and pets
So if its a quiet session we can have an in-depth conversion
Whats going on in their lives, their family life, how their weekend was
Then, the following session we can follow-up
The moment you remember something small like that, the moment they feel really cared for
3️⃣ Don't Kit Your Studio All At Once
When we started, we didn't have loads of money, we borrowed
And year on year we've been replacing equipment, updating it and just getting more and more in
This has actually worked out well. We can keep clients excited about the new equipment on the way
We are constantly growing and improving and clients LOVE to see it
4️⃣ Social Events
Most of our clients don't have much of a social life outside of work and family
So we create events
We ask them what they want, and we organise it
Meals out, bowling, go-karting, yoga, pilates
This is a great way to get people making friends inside and outside of the studio
And that will in turn keep them with you for longer
5️⃣ Rewards & Surprises
When a new client joins us, we send them a postcard
They wake up one day and have a card from us thanking them for joining the programme
That's a surprise they were not expecting
We also send birthday cards and presents
We donate to their charity events coming up
If someone in the family has been ill, we send a card
These are just small ways to show your clients you're more than just a gym ❤️
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All of these things keep people invested and bonded with your fitness business
And these are 5 things we do to keep our solid client base ⭐️
David :)
