This weeks 'what’s working Wednesday' I wanted to share with you the power of Application forms
If you are not sure what they are…
It is a short form you would get a prospect to complete to give you more information on their goals
Now the reason we would use them is simple
1: reduce the number of leads we need to contact
2: have a better sales call by understanding their needs before speaking with them
Let’s start with reducing time-wasting leads
I have a client up in Scotland who works with just Dads
He didn’t want to be phoning 100’s of Dads each week, with a large portion not even ready to invest
So we went down the route of collecting name and email first, then application form to follow
That way he only needs to contact the application form people
Meaning he will have a better conversation with them as he will know their reasons
This, in turn, has lead to costs of £25 an application and £60 a sale
His product is £199 = £139 PROFIT 🙌
So how do you get the lead to fill in the form?
We keep it simple after they have done the name and email
The next page is asking them to give you more info on their goals
The link to the application form will also be in your follow up emails
And will be posted in all your social media posts or when people ask for more information
Again, giving you a better opportunity to sell 💪
Next, let’s look at that opportunity to sell
By having them fill out the form
You know what they want, why they want it, what’s stopping them and why now is the right time to start
Putting you on the front foot when you speak to them as you can plan the consultation to hit the areas they need the most help with
Making the sale much, much easier 🔥
So, yeah
If you want to be calling fewer people and more of the people who are more likely to join
Then consider using an application form
David :)
Ps… Did you know we have application form templates, Facebook Ads templates, phone call & text message scripts all waiting for you inside The FitPro Portal?
And until the 25th, you can get 25% off your first month with code: OPEN25 at check out
Learn more here: www.TheFitProPortal.com
