This week has all about lead generation 😎
Monday was about paid advertising
Tuesday was about generating leads for free
and Wednesday we were talking about a 2 step landing page
Today is Friday, so here's our foundational Tip ⬇️
When it comes to lead gen we really have to think about the target audience or avatar we're writing the copy for
And this is the exact same for your landing page and any follow-up emails
If you're writing an advert and its very generic its not really speaking to anyone
No one will feel it's specifically written to them
So, think about adverts which really grab your attention and make you want to learn more
This angle should be the exact same as the copy you are running for your ads or posts for
Make sure the copy speaks to a specific audience
Something simple like ⬇️
'Were looking for 10 ladies based in cardiff looking to lose 2 dress sizes'
↑ instantly tells you what its for
OR
'we're looking for 5 guys ready to bulk up for their holiday in ibiza'
Having the right copy for your ad is KEY. Whether its paid or free, if it doesn't talk to a target audience in won't bring them in ❌
Remember, it needs to do 2 things:
Bring people in and push people away
1️⃣ bring people in who you do want in your business
2️⃣ push away the people you want dont in your business
David :)
P.S. Still struggling? The Portal is full of templates from Ad copies to Landing Pages to Thank You Pages...all ready for you to download and use straight away
www.Thefitproportal.com
