This week is all about copywriting
And we've focussed a lot on the social media aspect of it 📱
On Monday, Catherine shared her experiences and thoughts regarding ethical copywriting and making sure that your prospects are enjoying and motivated by your copy
Yesterday we looked at 5 different types of social media posts
Today though we've got what's working for us and ad clients right now
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What I want you to focus on today is writing stories for your social media
For example, you have a particular client, they haven't lost loads of weight or changed dramatically but you can still write an inspiring story about it
You can talk all about their mental change
Because a lot of people who join a fitness programme are stepping out of their comfort zone 🪜
They might be a complete novice and really scared
So try to write about them, or video them talking about their journey, their success
-What was life like before you joined
-What worries did you have
-What happened when you found out about us
-What was the signup process like
-Where are you now?
You want to talk about their entire experience ✅
When prospects read this, it gives them a real good insight into the type of things you can achieve
They will feel they can relate to someone, and this will encourage them to join 😇
This is why we always encourage reviews from our Portal members
Because it works!
David :)
