This week has been all about systems & automations
On Monday Ash Burleigh shared his experience on setting up automations and systems in fitness businesses, in particular on the software called PT distinction 🙌
On Tuesday we looked at 3 key pieces of software which helped DKnine take off
Wednesday we talked all about the importance of an operations manual
Today though, I want to change focus on systems & automations ❗️
It makes life easier and the experience for the prospect/customer is far smoother
But there is a time and a place for automations 📢
What I want to talk about today, is not over-doing it
Not everything should be automated
Because if you're just sending out blank texts, you are de-personalising it
You might be talking about something with a client that you literally spoke with them about yesterday
People want it to feel personal, people want to feel remembered
And its the same when it comes to automated text messages when a lead comes in 💬
We put a delay on it
If a lead submits their details and 5 seconds later an automated text comes in - they're likely to know its an automated message
and we dont want that! ❌
Don't have a delay? Let them know its automated
I hope this helps
There is a time & a place to have automations
But think carefully and don't overdo it
David :)
