Monday night I was sat down on the sofa after a bit of dinner
When I was scrolling through Facebook, where I saw a video from Eddie Hall
In it, he was doing a 30 day sit up challenge
Where each day he did 100 sit ups for the 30 days
And the results were massive, and what was most interesting about it was...
It was actually interesting and fun to watch
And this is the issue most of have 🤷♂️
As FitPros we think it's important to talk about the type of macros in food or why doing a certain type of exercise is better than another type of exercise
Yet for the general public watching, it just really isn't that interesting
For us FitPro watching it is interesting as we want to always keep getting better results for our clients
But for your prospect watching it really isn't that fun
What they really want is to be entertained, something that is exciting to watch, things are going to get them moving
That is why things like Eastenders or Coronation Street have been going for such a long time
People get hooked, as they want to know what happens next
You probably have that series on Netflix that you just want to keep watching
Again all these programmes are things that are fun, interesting and exciting to watch
This is why Joe Wicks has become so successful in what he did
Everyone can create cooking videos
Yet what makes him different is that he makes them interesting to watch
Adding in names for the ingredients, making them fun and exciting to watch
You can talk about your favourite exercises or Marcos, it just needs to be fun and exciting to watch
So today I want to set you a challenge
I want you to pick a topic that your target audience would be interested in
And record a video that makes them want to watch
Make it fun, make it exciting, have a big smile
You can go super fancy or just keep it super simple
It is more of an exercise to get better at creating videos
Let's me know how you get on
Over the next few days, I am going to have a few more challenges coming your way
David :)
