This week has been all about how to create a programme which keeps clients for as long as possible
I've been surprised by the feedback we have had this week
We had a lot of engagement on our 4 tips!
Plus, on Monday, Ash shared his insights into what goes into a great programme
So if you haven't checked out that guest interview - get on it! 💪🏻
So this week I could go in-depth in what has worked for us and what hasn't
We've tested so many things over the years
But to finish off the week I want to cover 2 key things that make a big difference 2️⃣
Something we haven't talked about yet was showing recognition to clients
When someone completes 6 weeks they get a certificate
When they lose a certain amount of weight they get another certificate
At the end of the year we have the DKnine Awards 🏆
Serious ones...
Funny ones...
And this shows our appreciation and recognition!
This makes them feel special and it's always a good laugh 😅
Secondly, we want to keep our clients engaged and having fun and this means variation in sessions
So...
When it comes to the layout of your gym
The equipment you buy makes a really big difference ✅
The issue with buying leg press machines, treadmills, fixed bench press machines
They are restricted with what they can do and they take up a lot of space
They only have one specific use - yeah you may do variations
But if you have a load of squat racks and moveable benches there is so much more you can do 💪🏻
So when it comes to setting up your gym - we always go for multi-use equipment which don't take up a load of space
That's it for this week
Have a great weekend everyone
David :)
