This week has been all about pivoting your business
We started off with Greg, he came on and talked all about transitioning his Yoga business during Lockdown and how he came out the other side 🧘🏻♀️
Yesterday, I shared an insight into how we're changing DKnine Fitness to make sure we're optimising the business and protecting ourselves if we go into another lockdown
Today I'm sharing with you something we're doing now before we do this upgrade, to get better results moving forwards 🙌🏻
Yesterday we talked about the change in pricing and structure
But this won't happen until January
So, until then...
We need to optimise the amount of people we have coming in
It will be hard to convince people to come and join us so close to Christmas 🎄
So we're also going to re-engage with previous or former clients
These are people who already know us, already trust us & may be eager to start again
This all starts with a simple text or message on Facebook 📱
Finding out what they've been up to and what their current fitness and health goals are
Following that, we explain we're going to make changes and there will be a difference in price if they were to join after Christmas 🏋🏻♀️
So why not jump in now and get that lower rate before things change
Doing this, we've had 3 people join just this week
So, going back to your former clients can really make a difference
Make them a great offer
Right now your ad budget may be lower, and this is a great alternative way to make those sales
Yes, we're still running Facebook Ads and we aren't in lockdown so its relatively easier for us
But I hope that gives you an insight into what we're doing here at DKnine
You see, there are sales in old clients!
David :)
