This week is all about business development and growth 💸
On Monday Josh shared his experiences with setting up multiple businesses❗️
Tuesday we looked at the 6 steps to building an eco-system into your business
Today is what's working for us so far ➡️
It's something many of us forget, but actually is key to moving your business forward
Now if we look at a general business, take Apple for example, they don't just decide to launch an iPhone and sell it the next day
They have a marketing plan - a strategy to take it form the concept to the design, to awareness and to the sales process 💸
And it is usually between 12 and 16 months long 🤓
So we need to do similar in our fitness businesses
You can't just wake up and decide to start running ads for a programme you haven't planned
You need to take control and properly plan everything 🖊
If Christmas is coming...you want to be planning this in September
Maybe summer is coming and you would like to take the clients on a trip - a beach trip or sports day
You don't decide one week before - you plan this in April or May 😎
You want it to be properly planned and executed
So I need you to really consider having a marketing plan in place
Consider what themes are coming up
Christmas - black dress
January - new year, new me
Then think about:
How are you going to generate leads? online? offline?
How are you going to keep clients? events, upsells, downsells etc.
Staff...how are you going to keep motivated and wanting to stay with you?
Put this in place and you will have a much more stable and profitable fitness business
David :)
