This week has been all about understanding your prospects, clients and really talking their language 🙌
On Monday, Tanya shared all of her experiences on this topic, really going into great detail so check it out if you haven't already
Tuesday was 5 tips on understanding your audience 5️⃣
Wednesday was what's working when it comes to the front end and long-term 👊
Today is about creating stories 📚
And this is so important if you are not your target audience
A good example is - ME! 🙋♂️
You see, at DKnine
We did over 30s ladies initially
Usually ladies between 35 and 52
Most of them also had kids 👨👩👧👦
When I set this up, I was 25 and I had no children ❌
There was a huge difference between me and my target audience
So - I had to find a way to get them to trust me and believe in me
I came up with a story ⬇️
I said I wanted to help people just like my mum
She worked full time, cooked, cleaned, but never did anything for herself
And this story resonated with my target audience 🥰
I was talking their language
The things they felt, I had seen my mum feel too!
And this really helped my audience get to know me and get to know why I do what I do 😎
I was building know, like and trust
So start coming up with interesting stories that speak to your target audience
Use them in your social posts, your emails, your marketing
David :)
