In its simplest form, customer segmentation is a process by which you organize your customers with regards to their needs and your services. In this podcast AOE president Kimberly Kayler discusses how customer
segmentation directly links customer behavior and their potential profitability to customer loyalty. Read the blog discussed in this blog: https://www.aoeteam.com/post/customer-segmentation-key-to-client-relations-and-sales-process-development