The digital landscape is undergoing rapid evolution, and at the
forefront of this transformation is the growing interest in artificial
intelligence (AI) among marketers. AI's ability to analyze vast amounts
of data, predict consumer behavior, and deliver personalized content has
made it an indispensable tool for modern marketing strategies. In this
quick fireside chat AOE marketing manager Janice Clines sits down with
AOE’s Elec Izenson, Marketing Assistant, and Laura Merritt, Senior
Account Manager, to discuss how marketers can leverage AI-driven
insights to craft targeted campaigns, optimize ad spending and enhance
customer experiences.