In this episode of the Advancing Excellence Podcast, host Janice Clines, Marketing Manager for AOE, discusses the emerging trend of social media platforms becoming powerful search tools, rivaling traditional search engines like Google and Bing. Guest Amy Numbers, Vice President of Operations and Marketing Services at AOE, shares insights on how users are increasingly using Instagram, TikTok, and X (formerly Twitter) to search for information, follow influencers, and receive real-time updates. They explore the impact of this shift on brands and their digital marketing strategies, emphasizing the need for a mobile-first approach, leveraging emerging platforms like TikTok, and investing in digital advertising. The conversation highlights the importance of maintaining a strong social media presence and creating personalized content to engage audiences effectively.
Listen on YouTube: https://youtu.be/cuxhy5IZC64