Welcome back to season 5 of "App Talk with Upptic" – or, rather, "Games Growth with Upptic"! We kick off season 5 by talking about this rebrand before diving into several different topics with a couple of our own colleagues – Upptic Creative Director Ava Savitsky and Upptic Sr. Web3 Growth Manager Ian Brent.
Together, we discuss the state of games growth (which has seen some rough waters), user acquisition trends, creative insights, analytics learnings, and web3 takeaways. We end with some wildly speculative predictions. Think any will come true?
