Apple has finally entered the AI arms race – announcing a suite of new tools and features for consumers and developers alike at WWDC. Here's what marketers and game developers should be paying attention to!
CHAPTERS
- 00:00 – Cold open and introduction
- 00:47 – Apple AI overview and market analysis
- 04:57 – Developer tools for apps (and games?)
- 06:16 – Siri getting an AI upgrade
- 09:05 – Generative AI tools (text, images, emojis)
- 10:05 – ChatGPT: AI integration and gatekeeping
- 14:57 – Don't need to be best, just best positioned
- 16:32 – Closing and sponsor message
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