Twitter can be tough to use effectively for business when you are a B2B company. The channel is newsy, political and highly entertaining, with trending topics seemingly irrelevant to B2B companies, and sometimes based on unfamiliar hashtag campaigns. So what is a professional services company to do? Well, help is on the way! Professional services companies should be using Twitter to create brand awareness, get customers and make money. But professional services are selling knowledge and strategy not products or widgets. So, the fundamental question for B2B and other professional services companies is: How to craft original content around concepts and ideas? What do we show? How do we tell a compelling story? Unless you are selling a product that you can touch, see, smell and hear, crafting content about how your company creates strategy and ideas and concepts can be more of a challenge. JinJa Birkenbeuel, CEO of Birk Creative and Esther Ikoro, Birk Creative's content strategist, give specific tactics and an overview of how to use this powerful communication platform to drive your small professional services business to brand awareness, growth and have fun while you are doing it.
