Here is the audio from my keynote presentation at the Virginia Leaders in Export Trade (VALET) spring meeting hosted by the Virginia Economic Development Partnership.
My goal for this keynote was for attendees to understand how to capture information, utilize communications frameworks, and engage the media and other essential stakeholders, focusing on communications at the intersection of geopolitics and commerce.
VALET is a two-year international business acceleration program.
This award-winning program offers a powerful combination of capital resources provided by the Commonwealth of Virginia and professional services from expert private sector partners.
VALET program benefits include executive training, international sales plan development, educational events, and customized research.
The VALET program generates an average increase in international sales of 59% for participating companies and has helped over 350 Virginia companies since its inception.
-Marc
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Marc A. Ross is a geostrategist and world-class geopolitical strategist and communications executive with a proven ability to shape public affairs and increase cause awareness for global business issues using global street smarts coupled with holistic, high-frequency, and high-low communications.
Marc specializes in navigating today's interconnected business environment with intelligence, strategy, and engagement, with experience with Fortune 100 companies, trade associations, and national political campaigns in the US and UK.
Ross' communications work includes serving as a spokesperson and primary media liaison for engagements with global media outlets, reporters, columnists, editors, producers, and thought leaders based in the US, Canada, the UK, Europe, and Asia. He has worked with C-suite executives, board members, and senior staff trade association leadership to develop key messaging and talking points, conduct government testimony preparation, media training and engagement advice, craft issue briefs and economic white papers, compose press releases, and ghostwrite opinion editorials.
Ross' work in government relations has involved global climate change, national energy policy, intellectual property, technology antitrust and competition, the NATO 50th Anniversary Summit, and US-China commercial relations.
Ross has an MBA with an emphasis on global commerce from the Kenan-Flagler Business School at the University of North Carolina.
He is the founder of Caracal, a geopolitical business communications firm specializing in global business issues at the intersection of globalization, disruption, and politics, and he founded Brigadoon, a global network of founders and thought leaders shaping commerce and culture.
He also served as an adjunct professor at George Washington University, teaching a course on globalization and American politics, and was the communications director for the US-China Business Council, America’s foremost trade association for US companies who trade with or invest in China.
For more information on Marc, check out:
https://www.caracal.global/marc-a-ross
https://twitter.com/marcaross
https://www.linkedin.com/in/marcaross
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Geopolitics is disrupting every business and industry.
Caracal is here to help.
Caracal works with Chief Communications Officers + executive communications professionals.
Caracal believes that to be a world-class geopolitical business communicator, you need global street smarts coupled with holistic, high-frequency, and high-low communications.
Successful geopolitical business communications requires intelligence, strategy, and engagement.
More at https://www.caracal.global/
