Larry Eason is a Social Impact Strategist, Innovator, and Consultant for nonprofits and social impact startups. Both early adopters of LinkedIn, Colleen, and Larry met eleven years ago through LinkedIn For Good. They discuss the power of the profile, strategic networking, conveying ethos online, centers of influence, and the right mindset to utilize LinkedIn to its fullest potential.
0:00 Intro
1:12 Introducing Larry
2:30 Bryan Breckenridge & LinkedIn For Good
6:30 Blog post on beginners mind
8:00 Non-profits on LinkedIn
11:12 It’s business not social
12:20 Technology and strategic networks
19:30 Cold connection
25:20 Credibility
29:00 Ethos and telling a story
32:18 Startups VS nonprofits
38:15 Web 2.0
42:00 Long-term relationships
45:00 Non-profits
51:50 Outro
Larry Eason
https://www.linkedin.com/in/larryeason/
Twitter: @easonlw
Mentioned
• https://www.linkedin.com/in/bryanbreckenridge/
• https://www.forbes.com/sites/michaelsimmons/2013/12/03/why-being-the-most-connected-is-a-vanity metric/?sh=4a5897d471a9
• https://www.linkedin.com/company/the-nature-conservancy/
• https://www.linkedin.com/company/national-urban-fellows/
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram: @interoadvisory
colleen@interoadvisory.com
