Sarah Bentley, Intero Advisory’s Marketing Strategist, shares more of her favorite digital marketing tools and her content process, ritual, and schedule. Colleen notes that people trust individuals more than companies, so it’s important to personalize content. They also discuss tips for increasing engagement and reaching the ideal target audience.
0:00 Intro
1:03 Conversation with Sarah
3:36 Sarah’s content responsibilities
7:40 Airtable
9:20 Blog posts
12:50 Content from books
13:48 Creating images for content
16:44 Engagement
20:00 Targeting audience
24:20 Company page
25:58 Google analytics
29:05 Third-party posting tools
31:05 Truth, tool, and tip
35:40 Outro
Sarah Bentley
https://www.linkedin.com/in/sarah-m-bentley/
sarah@interoadvisory.com
Tools Mentioned
Airtable
https://airtable.com
Buffer
https://buffer.com
Hootsuite
https://www.hootsuite.com
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram: @interoadvisory
colleen@interoadvisory.com
