Colleen McKenna and Jim Cusick discuss one of their favorite topics, followers and vanity metrics. They discuss how to strategically build a network of clients, prospects, and centers on influence on LinkedIn, and distinguish the difference between followers and connections. When analyzing vanity metrics, remember that engagement is much more important than the size of your network. Keep posts appropriate, positive, and celebratory.
0:00 Intro
2:12 Connection VS. Followers
7:40 Size of following and engagement
13:18 Post with lots of traction and attention
16:44 Personal and celebratory posts
18:25 Appropriate posts on LinkedIn and Facebook
21:02 How to get 10,000 followers fast
23:12 “Broetry”
25:30 Staying ahead of the curve
27:25 Truth, tool, and tip
30:06 Outro
Jim Cusick
https://www.linkedin.com/in/jimcusick1/
jim@interoadvisory.com
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
colleen@interoadvisory.com
@interoadvisory
@colleenmc_kenna
